Search Engine Optimisation

There are many companies that offer an empty boast of being able to promote your site to page 1. But how many of them could get you to page one of Google for the more competitive phrases.

If an 'SEO consultant' is telling you search engine optimisation is all about META tags, you should be very wary. There was a time when you could simpy enter as many phrases as you could imagine into META tags and that was enough. Search engines are constantly evolving and developing smarter and more specific agorithms with the aim of providing higher quality and more relevant search results. We can help to navigate this constantly evolving world and work with you to keep you in the top pages.

Our SEO approach is broken down in to two areas:

 

On-site Search Engine Optimisation

On-site search engine optimisation can come in two stages, the first stage being initial optimisation. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of well written code. At this stage we are shooting in the dark, since we don't know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling property it would be highly probable that you would like it to be optimised for the keyword 'Real estate'. It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation.

The second stage of on-site search engine optimisation involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a myriad of search terms using off-site optimisation.

Off-site Search Engine Optimisation

Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas other have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.

Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new site that hasn't even been indexed we can help. The service is quite simple and it works like this:

  • You tell us what keywords you want to appear on page one of Google for
  • We give you a price for the keywords and may also suggest a few others
  • You choose the keywords you would like to have optimised