The typical response time for any website is critical to get your message accross. A study by Bouch et al. (2000) found that participants' average load-time tolerance was 8.57 seconds. This time can be greatly affected by coinsidering where to locate your site based on the target audience.
The demographics of your target audience must be taken into account when selecting a hosting provider. The response of a site although not limited to the location can be greatly improved by careful selection of location and quality of service.
Locating the right hosting service is critical to the success of the website and managing ongoing costs. itSax has relationships with a number of hosting providers both in the Italy and UK/America.